MUSE
Dumia Forest Family Series: Where Woodland Magic Meets Collectible Art in Dubai
A Family That Lives in the Woods
The Dumia universe has always been about storytelling — each series a new chapter, each character a distinct personality woven into a larger narrative. With the Forest Family Series, Maytree takes a gentler turn. Instead of galactic adventures or enchanted tea parties, this collection asks a simpler question: what does it mean to belong?
The Forest Family Series features a cast of woodland-inspired vinyl plush figures, each designed as part of an extended forest-dwelling family. There is the wise elder raccoon who carries a lantern through twilight groves, the curious fox cub clutching an acorn twice the size of its paw, and the gentle bear mother whose expression alone tells you she has seen many seasons pass. These are not standalone collectibles — they are characters that live in relation to one another, and that is precisely what makes this series feel different.
The Craft of Vinyl Plush
For collectors unfamiliar with the format, Maytree’s vinyl plush figures occupy a sweet spot between traditional PVC figures and soft plush toys. The outer shell is smooth vinyl with a subtle matte finish that catches light beautifully on a display shelf — no glossy glare, no fingerprint magnets. Inside, plush stuffing gives each figure a satisfying weight and a slight give when held. It is a tactile experience that photographs can only hint at.
The Forest Family figures stand approximately 8 to 10 centimetres tall, making them ideal for desk displays, bookshelf arrangements, and the kind of curated shelfie that performs well on Instagram. Each blind box contains one random character from the series, with a few secret chase variants that seasoned Maytree collectors will already be hunting for.
Why “Family” Resonates in GCC
There is a particular reason the Forest Family concept lands well with collectors in Dubai, Abu Dhabi, and the wider Gulf. Family — in Arabic, al-ailah — is not a background theme here. It is the organising principle of social life. Weekend gatherings, intergenerational homes, the ritual of evening coffee with cousins — these are not special occasions but the texture of everyday life.
A blind box series that celebrates family bonds, then, is not just cute. It is culturally legible in a way that more esoteric designer toy themes sometimes are not. A collector in Jeddah or Doha might look at the bear mother figure and see something familiar. The fox cub might remind someone of a youngest sibling. This is the quiet genius of the Forest Family Series: it connects without trying too hard.
The Secret Rare Chase
No Maytree series would be complete without secret figures, and Forest Family delivers. The rumoured chase variant — a shimmering “Starlight Raccoon” with an iridescent finish — has already sparked discussion on GCC collector forums. As with all Maytree secret rares, the pull rate is intentionally low. The scarcity is the point. The thrill of the unboxing is the ritual.
For Dubai-based collectors, the advantage is straightforward: MUSE holds ready stock in the UAE. While international buyers wait 25 to 35 days for shipments from China, GCC collectors can have their Forest Family blind boxes in hand within 2 to 5 days. In a market where new series generate buzz quickly, that speed matters.
Display Ideas for the Forest Family
Because these figures are vinyl plush rather than rigid plastic, they work exceptionally well in mixed-media displays. Here are three approaches that MUSE collectors have been experimenting with:
The Woodland Shelf — Layer dried moss, small pinecones, and warm LED fairy lights behind your Forest Family figures. The matte vinyl finish contrasts beautifully with organic textures.
The Family Portrait — Arrange all pulled figures in a loose semicircle facing forward, as if posing for a family photo. The varied heights and poses create natural visual rhythm.
The Story Box — Place a single figure inside a small glass terrarium with a mini mushroom or acorn prop. It transforms the blind box toy into a tiny diorama that guests will lean in to examine.
What Makes Maytree Different
Maytree, the studio behind the Dumia universe, has carved out a distinctive position in the designer toy landscape. Where some brands chase the broadest possible appeal, Maytree builds worlds. The Forest Family Series is the studio’s tenth Dumia collection, and the evolution is visible — the character designs are more confident, the colour palettes more nuanced, the storytelling more assured.
For GCC collectors who have been following Maytree from the early Forest Galaxy Tales days, watching this studio mature has been part of the collecting experience itself. Newcomers, meanwhile, get to discover a fully-formed creative universe with years of back catalogue to explore.
Where to Find the Forest Family Series
The Dumia Forest Family Series is available now through MUSE Trendy Toy, the GCC’s first dedicated designer toy channel. Dubai-based collectors can browse the collection online or connect via WhatsApp for personalised recommendations. With ready stock in the UAE, delivery across the Gulf takes days, not weeks.
Whether you are building a full Forest Family display or chasing that elusive Starlight Raccoon, this series rewards both the casual collector and the completionist. It is Maytree at its warmest — and that is saying something.
