MUSE
UAE Toy Market 2026: A $449 Million Opportunity for Collectors
The UAE toy market hit $449M in 2025, with the broader Middle East market projected to reach $9.2B by 2034. Here's what's driving the boom — and why designer toys lead the charge.
Market Analysis
[TikTok Shop](https://shop.tiktok.com) GCC: What Designer Toy Brands Need to Know in 2026
77% of MENA consumers discover new products on TikTok. With TikTok Shop expected to launch in GCC in 2026, here's what designer toy brands need to prepare.
[Pop Mart](https://www.popmart.com) vs MUSE: Why Dubai Collectors Are Choosing Local
Pop Mart is entering Saudi Arabia, but Dubai collectors are sticking with MUSE. Discover why local expertise, Dubai ready stock, and GCC-focused curation matter.